Healthy hair growth starts at the beginning, so that's where we started. In fact, Loom Shampoo was formulated specifically with your scalp in mind. This gentle, hydrating, & nourishing low foam formula is free of parabens, sulfates, phthalates, dyes, mineral oils, GMOs, & is all natural & plant derived for all hair textures & types. Our shampoo deep cleanses without over-stripping your hair & scalp of their natural oils. It's 99% plant & mineral derived, boasts an all natural hand-blended Chamomile + Cedar Wood Scent to kick off your cleansing & calming shower routine.